Design is how I solve
the friction✱

I created Cuenca Studio because design can feel vague and unnecessarily complicated. My approach starts with the real problem, then uses design to make the solution clear, useful, and easy to navigate.

I'm based in Greenville, South Carolina, the place I'm proud to call home.

Individual pieces matter, but they work harder when they feel connected. A brand guide gives every website, business card, shirt, presentation, and campaign the same visual language. That cohesion is what helps people recognize and trust a brand.

My goal is simple. Solve the immediate need while strengthening the brand as a whole.